Skip to content
Yallops
← Insights

Sellers · 202628 January 2026

Honest pricing is the only strategy.

45.3% of listings required a published price reduction before selling. The first ten to fourteen days are decisive.

Stucco houses on Eaton Square
Photo: No Swan So Fine, CC BY-SA 4.0, via Wikimedia Commons

In the current market, 45.3% of listings required a published price reduction before selling. Each of those reductions was public, permanent and noticed.

The first fortnight

The first ten to fourteen days are decisive. A property that arrives at the right price moves; one that tests the ceiling does not — and the longer it sits, the more buyers wonder why.

The advantage of privacy

One of the quiet benefits of selling by introduction is that there is no public price history at all. No reductions on a portal, no days-on-market counter, no speculation. Just a conversation between you, me and the right buyer.

What I will tell you

I will always give you an honest view of value, even when it is not the figure you were hoping to hear. In this market, honesty is not a courtesy. It is the strategy.